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Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013
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Citation

Jawecki, Gebauer, Fernández and Mathis-Alig (2013a, June 15). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests


Research papers

To know you is to love you

On the basis of a program instituted by Kraft Food to better understand consumer motivations, Kraft Foods Iberia conducted a survey for one of their core categories and main brands. Through buying behavior, the group of individuals that would help...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Maria Agui, Maria Fernández
April 18, 2004
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Citation

Agui and Fernández (2004a, April 18). To know you is to love you. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/to-know-you-is-to-love-you